Cybex | Collection Launch Cybex x Jeremy Scott in Milan

Jeremy Scott with DJane
The whimsical Cybex by Jeremy Scott
Wing of the Cybex by Jeremy Scott
Jeremy Scott Capsule Collection
Cybex by Jeremy Scott

Challenge

CYBEX develops safe, innovative, and lifestyle oriented products for babies and children. CYBEX has the coolest international collaborations with big (fashion) designers, such as Jeremy Scott. For the collection launch of CYBEX x JEREMY SCOTT, FUSE was asked to invite several journalists to Milan to meet and greet Jeremy Scott and the CYBEX products.

Insight

To prove the international allure of the brand, FUSE needed to find the right way to convince leading journalists to join the event and allow them to experience the brand for themselves.

Idea

As CYBEX aims towards unique design combined with the highest in safety standards, our focus for this collection was on the design itself. A specific, respected number of fashion titles were needed to cover this collaboration first, in order for this to be a success. Following the event we sent out a press release to all lifestyle related media to gain even more exposure around its international collection launch.