Janssen | Doe Eens Goed Gek

Challenge

FUSE was asked to create a communication platform to de-stigmatize psychosis. We had to create a campaign where we should dispel the ignorance surrounding major psychoses and also provide a counterpart to the often-negative prejudices. A better image formation contributes to diminish to a positive image on young people with an increased degree of psychosis sensitivity, and thus can the existing (self-) stigma.

Insight

Prof. dr. Jim van Os states that 100% of people are prone to psychotic symptoms and that one in four people here during his lifetime, in varying degrees, suffer from going to get. This means that affected an average of 3,000 people annually in the Netherlands by a first psychosis, often in early adulthood. For Belgium apply practically the same figures.

Idea

The awareness campaign consists of several short films titled “Crazy about Sofie! ‘. Herein include well-known Dutch and Belgian men during a date with Sophie, the existing prejudice and stigma about the psychoses of the heel. Additionally there for both the Netherlands and Flanders, in collaboration with experts and experts, a documentary called “Who is Sophie?  has been developed. These two documentaries elaborate on the occasion of the campaign and the need for better awareness of psychosis sensitive youth as Sofie, underlined.

Results

This campaign won an award within Johnson & Johnson globally. The Facebook community of the ‘Doe Eens Goed Gek’ community has more than 12k members. The videos have been watched more than 325.000 times. Furthermore we have reached a lot of people on- and offline because of our launch events, which caused lots of qualitative publicity in The Netherlands and Belgium.