Generator Hostels | Generator Amsterdam Launch

Challenge

We developed and executed a launch strategy that demonstrated Generator Amsterdam to be unlike any other hostel people have visited. A big bang opening party saw the whole Amsterdam nightlife scene, influencers and bloggers attend. This was followed by a successful international press weekend for travel, interior and design specialized journalists.

Insight

The location and interiors of the Generator Hostel is the biggest proof that this brand breaks away from the stigma of clichéd hostels. We believe the ‘S’ in hostel stands for social, with Generator providing more social spaces for people to meet and mingle than the average hostel. We needed to find a way that allowed large numbers of people to experience this for themselves.

Idea

We developed and executed a launch strategy that showed Generator Amsterdam is unlike any other hostel people have visited. A big bang opening party with the whole Amsterdam nightlife scene, influencers and bloggers, celebrated the opening. Furthermore we have organized a successful international press weekend for travel/interior and design press.

Results

248K Influencer reach

80 publications

7.841.762 media reach

110K media value