We developed and executed a launch strategy that demonstrated Generator Amsterdam to be unlike any other hostel people have visited. A big bang opening party saw the whole Amsterdam nightlife scene, influencers and bloggers attend. This was followed by a successful international press weekend for travel, interior and design specialized journalists.
The location and interiors of the Generator Hostel is the biggest proof that this brand breaks away from the stigma of clichéd hostels. We believe the ‘S’ in hostel stands for social, with Generator providing more social spaces for people to meet and mingle than the average hostel. We needed to find a way that allowed large numbers of people to experience this for themselves.
We developed and executed a launch strategy that showed Generator Amsterdam is unlike any other hostel people have visited. A big bang opening party with the whole Amsterdam nightlife scene, influencers and bloggers, celebrated the opening. Furthermore we have organized a successful international press weekend for travel/interior and design press.
248K Influencer reach
7.841.762 media reach
110K media value