Fuse was asked to develop and execute a launch strategy that demonstrated Generator Hostel Amsterdam to be unlike any other hostel in the world.
The location and interiors of the Generator Hostel is its biggest proof that this brand breaks away from the stigma of clichéd hostels. FUSE defined the ‘S’ in hostel stands for social, with Generator providing more social spaces for people to meet and mingle than the average hostel. The aim for us to find a way to allow large numbers of people to experience this for themselves.
A huge opening party saw the crème of Amsterdam nightlife, influencers and bloggers attend.,This was followed by a successful international press weekend for the elite travel, interior and design specialized journalists.