Borealis Hotel Group | Persijn and Juniper & Kin

Challenge

FUSE was asked to create the brand strategy, brand names, marketing, communication and social media strategy for restaurant Persijn and bar Juniper & Kin, both situated inside Amsterdam’s most sustainable hotel – the QO which is set to open October 2017.

Insight

Amsterdam is rapidly becoming one of the go-to cities in Europe. Tourism is growing every year and the city is upgrading fast. All major hotel chains have been opening new hotels to accommodate, along with a series of boutique restaurants and bars to suit. A true culinary city with a great variety of bars and restaurants means competition is rife.

Idea

We developed and created a brand strategy for this unique bar and restaurant based on extensive market research.
Alongside this, we created a marketing and communication strategy to support their upcoming launch. At present we are working on the development and realization of all marketing and communication ideas as well as the set up and management of all related social media channels and websites.

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