Peugeot | ABN-AMRO Tennis Tournament Brand Activation

Challenge

FUSE was asked to create awareness with regard to the sponsorship cooperation between Peugeot Nederland and the ABN-AMRO Tennis Tournament. Dutch audiences were to be informed about this partnership via original and engaging content.

Insight

Peugeot and tennis are inextricable linked to each other. For over 40 years Peugeot has been one of the key sponsors of Roland Garros, one of the most prestigious tennis tournaments in the world.

Idea

We developed and created two online videos and one teaser video where Dutch sports journalist Frank Evenblij (Ziggo Sport, De Jakhalzen) interviews two participating players in the ABN-AMRO tennis tournament whilst driving a brand new Peugeot 3008 to Rotterdam AHOY. Each interview is divided in three segments, where the guests cover topics personal to them, their world of tennis, sprinkled with some confronting statements from Frank.

Results

The three movies were watched more than 173000 times via Facebook

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