Peugeot | Influencer campaign 2018

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OBJECTIVE

The well-known automotive company offered FUSE the task of strengthening brand awareness and image via creative and interesting story telling. The aim was to help Peugeot become less ‘automotive’ and more ‘lifestyle’ in its feel.

RESULT

FUSE created and manages long term partnerships with several relevant influencers that blogged, grammed and hyped various aspects of the brand, in order for it to be seen as a lifestyle choice for many, instead of a car choice of a small demographic.