Repeat has always been convinced of the power of celebrity endorsement for its brand. Already back in 2008, Fuse advised the company to take on budding supermodel Doutzen Kroes as the face of its brand. Needless to say, the brand has grown in line with this Victoria Secret model’s success. Doutzen is now widely seen as being connected to the Repeat brand and this recognition has spawned both paid and free publicity, further boosting Reapeat’s sales.
From 2012 to 2016 Fuse has been responsible for the complete execution of Repeat’s yearly marketing plan, encompassing strategy, photoshoots, brand movies, events and PR.