Made | Showroom event

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Challenge

The challenge for FUSE was to lead the production of the showroom smoothly (it was a former bike-store) and to collect as many PR results as possible during the opening.

Insight

The pop-up showroom, produced and PR managed by FUSE earlier that year has proved that both the press as the consumer wants to have more offline MADE experiences.

Idea

We developed and executed a PR launch strategy that demonstrated MADE is deserving of a showroom in the capital of Holland.

Results

In a quick turnaround the showroom was ready for its first guest. The opening proved successful both in PR and growing sales.

54K Influencer reach

40 publications

11.129.877 total reach

80K media value