Borealis Hotel Group | the QO
Challenge
FUSE was asked to create the brand strategy, brand names, marketing, communication and social media strategy for the QO, a brand new hotel in Amsterdam set to open October 2017.
Insight
Amsterdam is rapidly becoming one of the go-to cities in Europe. Tourism is growing every year and the city is upgrading fast. All major hotel chains have been opening new hotels to accommodate.
Idea
We developed and created a brand strategy for this unique hotel based on extensive market research. Furthermore we have created a marketing and communication strategy. The first results can be seen on the provisional website of the hotel, www.qo-amsterdam.com. At present we are working on the development and realization of all marketing communication ideas as well as building all social media channels and the complete website of Amsterdam’s most sustainable hotel.
Channels