Krups | Influencer Campaign with Ron Blaauw

Challenge

Krups stands for quality and innovation. This wonderful brand has been making espresso machines for decades now, which are at the top of its class. But not enough people in The Netherlands are aware of this.

Insight

Almost all successful creative people share the brand’s essence of Krups,  passion, precision, perfection.

Idea

To develop a series of videos that demonstrate how this successful creative class use passion, precision and perfection in their daily work. Then distribute these videos online via the necessary Krups social channels.

Results

The four movies where Ron Blaauw is having coffee with four successful Dutch creative entrepreneurs is set to be released as from April 2017 onwards.