Luxottica | Ray-Ban x BoilerRoom x Dekmantel

Challenge

FUSE was asked to set up an exclusive event for a select group of editors and influencers to promote Ray-Ban. The goal? To create a little summer buzz and warm up guests for the Ray-Ban X The Boiler Room party in ADAM Tower to be held later that day.

Insight

Timeless style, authenticity and freedom of expression are the core values of this iconic brand. Ray-Ban has maintained a unique cultural relevance and has become a symbol of cool, worn by celebrities and public figures all around the world.

Idea

An intimate Ray-Ban boat trip was organized in Amsterdam. A dozen people were invited on board for drinks, food and music as well as entertainment from artist Pablo Lucker, who painted the boat and customized Ray-Ban cases that came with a new pair of sunglasses. After the boat trip, people were dropped off at the Ray-Ban X The Boiler Room party in ADAM Tower, where they spent the rest of the night celebrating this epic brand.